Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company.
It is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
Your website acts as the shopfront for your brand and its there to do one job – tell the right people about what you do and connect you to those people. There are many ingredients that help to accomplish this, but content is involved in every aspect of the process.
When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
Your web design, images, fonts and colors do make up a huge part of your brand. But content is what makes people take action.
Think of visual marketing as the first impression and content marketing as the impression that lasts.