Web design trends in 2018
In this article we will examine the top web design trends that are meant to be popular in 2018.
Clean & Simple Layouts
In 2017 there was a tendency for designers and developers to create simpler and more clean websites. Since mobile searches have surpassed desktop you need to avoid image-heavy websites because are slow to load and frustrate mobile users.
Fonts & Typography
In 2018 there will a be a heavy focus on fonts and typography. From a marketing perspective text-based designs communicate messages to users more effectively. Additionally in 2018, you will notice more bold headers and text links instead of buttons. In that way the content will become instantly clear to the visitor.
VR and 360° video
Last year video intros on websites were very popular. In 2018 expect to see websites incorporating 360° videos, 360° modeling, video mapping, and interactive videos. This means that ordinary web visitors will be able to just click a button and start interacting with VR content, without any messing around with downloads.
During the last years technology has advanced and web browsers can handle detailed animations much better than they have in the past. In 2018 expect to see a lot of animated logos and scroll-triggered animations, so as to improve the visitor’s experience and make a website more attractive and engaging.
Online Customer Support
2016 was the year of chatbots. 2017 is the year of helpful chatbots. Since there are thousands of bots out now, the quality of their services will be the next web development trend.
The prediction is that 85% of all customer interactions will proceed without human assistance till 2020.
A customer service chatbot becomes a must on almost every website. Whether you are selling electronics, toys or software development services, you should have a chatbot.
The conversational interface has transformed the way businesses interact with their customers. Having a bot on the company’s website ensures you are in contact with your client at any time, in any situation. In 2018 customers will prefer websites with convenient and high-quality online assistance.
Single Page Websites
This particular design has a lot of advantages. The visitor is not confused with complex navigation, multi-level menus, and tons of text. The essential information is all on one page. The user only has to scroll up or down. When visiting your one-page website the user consumes the information consecutively and doesn’t jump over the pages in the random order. You have total control on what he learns about your company. Such websites are great for mobile use.
However there are some limitations. This type of websites will not suit e-shops amd blogs. At the same time, businesses can significantly benefit, presenting their services in a simplified and more engaging manner.
Photography will be a key component within web design. In 2018 brands and designers will be thinking more carefully with regards to the imagery they use on sites (especially in e-stores), hiring professional photographers to take their shots which frame them in the way they want to be portrayed. Consequently, expect stock imagery to be a little less popular as of next year. More than 60% of users believe that the decisive factor of a purchase is using unique pictures and photos, so e-stores should give them maximum attention.